Negroni Week June 4th – 10th | Snake Oil Cocktail

What is a Negroni?

A Negroni is an incredibly well-balanced drink, it’s also a cocktail that’s hard to mess up. The standard variation will include 3 ingredients; gin, vermouth, and Campari. Served with a orange peel as a garnish, the combination of these three ingredients will make for a very stiff and bitter drink. Typically the best time to enjoy this cocktail is before dinner.


The Negroni is an iconic Italian cocktail that dates all the way back to the early 20th century. The earliest reported version of this drink is said to have been invented at Caffe Casoni in Florence, Italy in 1919. One day Count Camillo Negroni asked bartender Forsco Scarselli, to intensify his favorite cocktail, the Americano (which is comprised of Camapri, vermouth, and club soda), by substituting the soda water with gin. Scarselli also decided to add an orange garnish to take the place of the usual lemon garnish, typically served with an Americano. Since then the drink has taken off and has even led to an entire week celebration that takes place every June, Negroni Week! (Gin Foundry, 2013)

What is the purpose of Negroni week?

Negroni Week launched in 2013 as a celebration of this unique cocktail with efforts to also help raise money for charities around the world. Since 2013, Negroni Week has grown from about 120 participating venues to over 7,700 around the world. Typically restaurants will donate a portion of the drink purchase to a specific charity of the restaurants choosing.  To date, Negroni Week has collectively raised nearly $1.5 million for charitable causes.

(Negroni Week, 2018)

To find a participating restaurant, click here


Snake Oil Cocktail’s Negroni:

1.75 oz. rosemary infused Tanqueray 10 gin

1 oz. Punt e Mes Italian vermouth

.75 oz.  Campari

Wedge of blood orange

Fresh orange peel

Squeeze orange into mixing glass. Spear and set in chilled cocktail glass. Add liquors and shake with ice. Strain into glass.

*We recommend a Old Fashioned or Rocks glass


Fun Facts

  • Campari is key
  • The Negroni is predated by the Americano
  • It’s named after a count
  • There are many variations
  • Orson Welles loved the Negroni
  • It gained popularity as a bartender’s drink
  • Portland, Oregon is a Negroni mecca
  • IMBIBE launched Negroni week
                  (ALEX FRANE, 2016)



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